Known today as one of the highest quality watchmakers in the world, Piaget had very humble beginnings dating all the way back to 1874. It was then that Swiss farmer Georges Piaget decided to open up his first watchmaking workshop. From there the company quickly grew over the next 100 years and was a prominent force in the watch industry. Here’s a brief overview of what allowed Piaget to go from a small-time operation to a worldwide presence, and what makes their products the envy of every auction house in Palm Beach.
Products Over Popularity
For a large portion of time during the start of the business, Piaget did not care about being flashy but rather spent the entirety of their efforts making sure that their watches were of the highest quality. This meant that the standard of the product was held above even their own recognition, with Georges Piaget choosing never to sign his business name onto one of their watches. It wasn’t even until 1943 that the Piaget brand became a registered trademark and began regularly branding their products with their logo.
The company developed a dedication to making ultra-thin watches, with some of their models such as the 1960 Calibre12P and the 2014 Altiplano 900P setting world records for their thinness. They also became the first company to decorate their watches with semi-precious stones.
It was during the 1960s that Piaget began diversifying into other areas of the fashion accessory market, with the release of their first line of jewelry. The success of this later resulted in the company opening their first factory and boutique dedicated to their jewelry.
Expanding Quality and Reach
The Piaget company began rapidly expanding both its product line and its number of stores in the 1960s and ’70s. 1964 saw the introduction of their watches decorated with lapis-lazuli, turquoise, onyx and tiger’s eye gemstones. They continued to make their watches thinner and flashier to appeal to a higher-end market.
Throughout the remainder of the 20th century, Piaget released a large number of new watch models and remodeled some classic styles such as their Emperador line from the 1950s, all of which met the level of quality that the company had established for their brand.
Of the most obvious attributes of Piaget’s products, especially in their watches, is the thinness of them. The company holds several world records and has made this a priority for themselves across all the different types of watches they produce. Some other recognizable features of their watch products are the heavy use of gold and platinum, as well as the inclusion of semi-precious gemstones, especially in their line of female watches.