What Makes Tiffany & Co Synonymous With Quality


Since its establishment in 1837, Tiffany has become the iconic name associated with American jewelry. Even today, people around the world instantly associate the blue box with white ribbon with quality and exquisite craftsmanship. However, while a lot of people could tell you about the value of a Tiffany piece, it may be difficult to pin down how the association took hold. Let’s take a closer look.

Some people may be quick to point out the iconic Audrey Hepburn movie Breakfast at Tiffany’s and while this played a part in raising its profile for sure, it’s important to add that the company was known as one of the top jewelers well before came about. To give you a bit of perspective, the company put out its first catalog, the Blue Book, all the way back in 1870, and the Blue Book is still running today. In addition, its international reputation was cemented back in 1878, when it won a gold medal for jewelry and a grand prize for silverware at the Paris Exposition. This also sheds light on the fact that Tiffany has a broad range of offerings outside of jewelry, from leather goods to picture frames to silverware.

One of the major things that have given Tiffany designs staying power over the years is the inspiration that they’ve derived from the natural world. After all, the natural world is where the gemstones come from that provide for these designs. This is part of the reason that Tiffany, along with trailblazing concepts like the engagement ring, was also one of the first companies to focus on ethically finding and procuring these materials.

At one point, Tiffany & Co. Chairman and CEO Michael J. Kowalski, noted that their position as a leader in the luxury jewelry market gave them a unique combination of responsibility and opportunity to make sure their behavior matched their core beliefs as a company “protection of the environment, respect for human rights and support for the communities in which we do business.”

Overall, it’s difficult to try and ignore the market share Tiffany has when it comes to talking about luxuries like jewelry. In addition, some of the antique pieces from those early days are able to fetch quite an impressive price at auction. With such a powerful history and brand strength behind the Tiffany name, it’s only natural for you to want to have some of these items for your own. Be sure to keep your eye out for jewelry auctions in Dania Beach to see that you get your chance.